Professional Credentials  

Sandra Lim is a professionally trained cybercounsellor. She is also Toronto's first Certified Electronic Career Coach (CECC) and Toronto's first Certified Professional Résumé Writer (CPRW). Sandra has earned the Certified Human Resources Professional (CHRP) designation, demonstrating up-to-date knowledge of HR practices, and the Career Transition Specialist certificate from Life Strategies Ltd.’s Career Management Professional Program. She was the winner of the 2003 Gillian Johnston Award for Career Counselling, sponsored by the Ontario Alliance of Career Development Professionals.

Through her company, A Better Impression, she provides clients with online résumé and career counselling services to help them create a better impression. A Better Impression's vision/mission is to provide high quality, personalized résumé and career counselling services to help job seekers to believe in themselves, and empower them to discover and attain their life's calling.

Target Market and Expertise

Her client base primarily consists of employed professionals seeking to make a job or career change. Sandra is qualified to administer and interpret the Myers-Briggs Type Indicator®, Strong Interest Inventory®, and Career Focusing® to assist clients in identifying the best possible match between their preferences, interests, and career opportunities. Sandra also works with corporate clients, primarily to design entrepreneur profiles and business résumés. She also provides business writing/editing services, including brochure and website editing.

Sandra's CECC credential demonstrates her mastery of online coaching skills to assist clients with résumé writing and job searching over the Internet. Sandra is recognized as a professionally trained cybercounsellor listed on the Find-A- Cybercounsellor site at www.cybercounsellor.com.

HR Background and Experience

Prior to launching her business, Sandra worked in the field of human resources management, in both organizational and consulting capacities — including a Big Four consulting firm. She earned a Bachelor of Arts in Labour-Management Relations from the University of Toronto, completed the Post-Diploma in Human Resources Management program at Seneca College.

Board of Directors Roles and Pro Bono Work

Sandra serves on the Board of Directors of the North American Association of Asian Professionals (NAAAP) as Director of Mentorship. In this role, Sandra researched, developed, and rolled-out the association’s first-ever Mentorship Program from the ground up. Her instrumental role was recognized with an international Award of Excellence for Professional Development for two consecutive years, and she was the recipient of the Career Professionals of Canada's 2007 Award of Excellence for "Outstanding Volunteer Contributor to the Community."

Sandra participated in the Volunteers for Careers initiative as a Volunteer Career Expert, offering to provide pro bono services for a Canadian that experienced job loss due to the events of September 11th, 2001. She is a founding member of the Association of Online Résumé and Career Professionals, and served as 2nd Vice President and Online Career Information and Resources Expert. Sandra also served as Best Résumé Contest Judge for the Professional Association of Résumé Writers' 2000 Convention.

In addition, Sandra was the Canadian Career Advisor for Going Global from 2001-2003, writing regular articles about the Canadian job market and providing online, country-specific career services to international job seekers.

Professional Development, Publications, and Presentations

Sandra is committed to professional development and lifelong learning and is a member of numerous professional associations to remain current on career trends and developments. She regularly attends career counselling conferences, as well as relevant workshops and professional development events. In May 2005, Sandra was invited to deliver a presentation at the Canadian Career Information Association’s Conference on the topic of e-Coaching.

She was selected to be featured in the "Directory of Professional Resume Writers: How to Find and Work with a Pro to Accelerate Your Job Search," scheduled to be released in early 2008. Sandra is also the author of over 30 articles on HR and career-related topics published through various media (including the Wall Street Journal’s College Journal). Her articles have been used by other career professionals for conducting job search workshops. In addition, she was interviewed and quoted in an article on barriers Asian-Canadian women face in the workplace for the premiere issue of Jasmine magazine, and received credit for her contributions to the Technology chapter of the book “Developing a Career Information Centre.”

GOINGLOBAL.COM IS FEATURED AS ONE OF THE TOP FIVE INTERNATIONAL JOB SITES IN THE RECENT PUBLICATION "THE DIRECTORY OF WEBSITES FOR INTERNATIONAL JOBS"
( Impact Publications, 2002)